Design guidelines for Google Website Optimizer

Following these guidelines will help  Google  to find your website, indexing and ranking them. Even if you choose not to accept these proposals, we also strongly recommend that you "quality guidelines" can pay more attention to briefly describes some of which may lead to a Web site from  Google  indexing completely removed or otherwise punish violations. If punished, you may no longer appear in the  or  Google  partner site in the search results.

site is ready:

by  will be submitted to  Google.

by  Google  webmaster tools to submit your site map. Google  uses your sitemap to learn about your site's structure and increase crawling rate on your Web pages.

ensure that all sites should be aware of your Web page your site is online.

design and content guidelines

site should have a clear hierarchy and text links. Each Web page should have at least one static text link.

to provide users with site map contains a link to an important section of the website. If the site map link on  100 , you will need a site map is split into multiple Web pages.

should be practical and informative web site, write pages that clearly and accurately describe your message content.

taking into account the users which words to use to find your Web page, ensure that the site does include these words.

try to use text instead of images to display important names, content, or links. Google  crawler does not recognize the picture contained in the text. If the text content must be to use a picture, please consider using the "ALT" attribute to add some descriptive text.

ensure that the  <title>  element and the  ALT  properties are descriptive and accurate.

check for broken links, and make sure that  HTML  is correctly formatted.

If you want to use dynamic pages (the URL contains "?" Character), be aware that not every search engine data collection software can grab the dynamic and static pages. This helps reduce the length parameter and reducing the number of parameters.

will be limited to a reasonable number of links on a particular page (less than  100 ).

check out our picture Guide to learn more about publishing pictures of best practices.

technical guide

such as  Lynx  text browser to check your site, because most search engines information collection software to view your Web site with  Lynx  almost the same. If you like  Javascript, Cookie, session  ID, frame, DHTML  or  Flash  and other complex features you can not see the entire site in a text browser, then search engines information collection software might encounter problems crawling your site.

allow search bots do not use sessions to keep track of its Web site access path  ID  or parameters of crawl your Web site. These techniques are useful for tracking individual user behavior, but bots access patterns are completely different. If the use of these techniques may result in Web site indexing is not complete, as bots may not be able to rule out that look different but actually point to the same page URL.

ensure that your Web server supports the  If-Modified-Since HTTP  header. Through this feature, your Web server can tell  Google  since it was last crawled your site since the content has been changed. Support this feature can save you bandwidth and overhead.

network server  robots.txt  file. This file tells crawlers which directories can crawl, which directories cannot be crawled. Make sure that the file is the website for the latest version to avoid accidentally blocking  Googlebot  crawlers. Please visit and learn how the robots when they visit your Web site to indicate it. You can use  Google  in webmaster tools  robots.txt  analysis tools to test the  robots.txt  files to ensure proper use of this file.

If your company buys a content management system, make sure that the system creates pages and links can be crawled by search engines.

use  robots.txt  to avoid grabbing the search results pages or other pages generated automatically, the user does not have the additional value of these pages from the search engines.

to test the Web site, to ensure that it appears correctly in different browsers.

quality guidelines

these quality guidelines cover the most common forms of cheating or manipulation, other misleading acts not listed here (for example, by registering misspellings of popular websites to trick users),Google  may be rejected. Don't have a chance, that some kind of deception is not listed on this page,Google  will recognize the means. As a site administrator, rather than spend a lot of time looking for the vulnerability to be exploited rather than doing all it can to maintain the basic principles, in order to bring a better experience to users, so that site get a higher ranking.

If you think that other site is abusing  Google  quality guidelines, please  to report the site. Google  hopes to develop flexible automated solutions to solve these problems, to avoid one by one to handle violations. Abuse report we receive will be used to create flexible rules system, in order to identify and prevent future abuse attempts.

quality guidelines  -  the basic principles

the consider in designing Web pages is the user, rather than a search engine. Do not deceive the user, or submit to another search engine content displayed to the user, this approach is often called "camouflage."

Please do not cheat in order to improve search engine rankings. An effective way to tell right from wrong is: If you can calmly explain to competing websites you do things to the site. Another useful test tools that ask yourself: "can this help my users? If there are no search engines, I will be doing this? "

Please do not participate in designed to improve your Web site ranking or  PageRank  link programme. In particular, avoid linking to banned sites or "bad neighbourhoods" because your own ranking will be adversely affected by these links.

do not use unauthorized computer programs to submit pages and check the ranking, such programs consume computing resources and violate our terms of service. Google  does not recommend the use of  WebPosition Gold?  products to the  Google  sending automated queries or queries written by the program.

quality guide  -  guide

Please do not use hidden text or hidden links.

Please do not use hide content redirection or deceptive means.

Please do not  Google  to send automated queries.

Please do not load a page with irrelevant keywords.

Please do not create more than one contains a lot of duplicate content pages, subdomains, or domains.

Please do not make fraudulent, or installing viruses, Trojan horses, or other harmful software Web page.

Please do not created specifically for search engines "doorway pages", or use other original content such as affiliate programs with little or no original content of conventional methods.

If your site participates in an affiliate program, make sure that your Web site can add value. Please provide unique and relevant content, gives users a reason to visit your site.