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Based on my personal website plan construction, operation and maintenance, as well as for the purposes of Web site promotion search engine optimization experience, consider site optimization consists of three levels of meaning: customers, optimize network environment (search engine) optimization, and the optimization of Web site operators to maintain. Author emphasizes the point: in website optimization, we should adhere to the principle of user-oriented, because the site contents and services value is ultimately judged by the user, even if the site did very well in the search engines, if users feel very inconvenient to use, also does not produce the desired results.

in this series articles of first part and second part, respectively introduced has search engine optimization in the one-sided pursuit google PageRank, and no full awareness website construction and website promotion Zhijian relationship of problem, makes many enterprise in planning and construction stage no do Enterprise website of optimization design work, and in for search engine promotion Shi only had to face this a embarrassing of problem, due to these simple of errors and effect has website promotion of timing and effect. This article describes what I understand the meaning of Web site optimization, in Internet marketing basic and practice 2nd Edition, I also raised the idea.

based on my personal website plan construction, operation and maintenance, as well as for the purposes of Web site promotion search engine optimization experience, I summed up the basic ideas about website optimization is: through the website function, structure, layout, content, and other key elements of the design, make the site function and form to achieve optimal effect, can shed light on the website Internet marketing capabilities. Web site optimization means in three aspects:

(1) from the user's point of view, through the optimization of Web site design, users can easily browse the sites, use the site services;

(2) from based on search engine of promotion website of angle for, optimization design of website makes search engine is can smooth grab website of basic information, dang user through search engine retrieved Shi, enterprise expects of website summary information can appeared in ideal of location, makes user can found about information and caused interest, to click search results and reached website gets further of information of service, until became real of customer;

(3) from the perspective of Web site operation and maintenance, site operations you can easily manage your Web site maintenance and application of various Internet marketing methods, Internet marketing resources and accumulated valuable, because it is only through website optimization design of corporate website in order to truly have the network marketing lead, can be consistent with network marketing strategy.

it can be seen that Web site optimization consists of three levels of meaning: customers, optimize network environment (search engine) optimization, and the optimization of Web site operators to maintain.

site design to optimize user performance is: user-oriented, designed to facilitate Web site navigation, Web page download speed as fast as possible, the page layout is reasonable and appropriate for save, print, forward, the website informative and effective, help users trust;

website design optimization is the network environment: suitable for search engines (search engine optimization), to facilitate building up Internet marketing Web site resources (such as swap links, swap ads);

website design optimized for operation and maintenance are: fully embodies the website Internet marketing function, makes a variety of Internet marketing methods to maximise the effect site convenient for daily updates, maintenance, version upgrades, easy to obtain and manage registered user resources.

from this understanding can also be seen in the site optimization means, website optimization, design is not just a search engine optimization, search engine optimization is just a part of Web site optimization, but this part of the content for a Web site to promote the very clear and direct, so it's easier to pay attention to. Meanwhile, we can also see that in content about the website design to Web site promotion optimization, there is no special emphasis on the role of search engine optimization, because the real website design optimization, not just search engine optimization should persist user-oriented instead of search engine oriented.

worth caused note of a problem is, online has many on traditional search engine login and optimization aspects of articles, these content some has obsolete but still in online spread, some is is Servicers for himself of service do publicity, so these articles of spread for website design optimization is easy let people caused misunderstanding, as will website optimization simple to equivalent Yu search engine optimization, and for search engine optimization just stressed page META label of design,. Author emphasizes the point: in website optimization, we should adhere to the principle of user-oriented, because the site contents and services value is ultimately judged by the user, even if the site did very well in the search engines, if users feel very inconvenient to use, also does not produce the desired results. Also, website promotion is not entirely dependent on search engines, you also need to consider a variety of factors. Website optimization design in three dimensions can not attend, should achieve a comprehensive optimization, optimized especially for users should be put in the first place.