Network promotion
Personalized search to traditional SEO (search engine optimization) the impact is omni-directional, although the effects will gradually emerged in the next time, now its too early any conclusion was hasty, but Needless to say, personalized search SEO in many ways put forward higher requirements.

for example, before, Seoers users also received considerable attention in the SERP (search results page) click on behavior analysis, however, it is based on the maximum SEO benefit goals, through improved user SERP click-through rates and thus achieve better SEO results, relatively speaking, compared with other SEO work, that belongs to the final icing on the cake, and optimization of parts. And in the search after the intervention, seems to have changed, improve website SERP click-through rates become SEO is very important part of the work: the user's click, access, and even the next collection is decisive behavior on the site, such as, which is a key factor affecting future users personalized search results ranking. Reprints must indicate the source thanks.

This requires on the SEO process, must be on how to improve website SEO SERP click rates be enough attention.

How to attract user attention on SERP pages?

in General, most search engine default appears in the SERP page 10 search results, SEO, there is by no means complete, and also allow users to click on their site must be found and not other reason for 10 results.

to trigger the user in a SERP page click on your site, first caught the attention of users.

dotted line in the network view, after all, for most users, similar to viewing a SERP page "quick scan" and never one a read, make a click or discard decisions are often just a few seconds, if the user does not pay attention to a results, there would simply be impossible to click on. Web sites must be able to attract user attention the first time.

what factors influence a user's attention?


ranking first, more likely to attract the user's attention should not be controversial. In comparison, the number one website is often the user will not lose sight of, in many cases, users do not even go to see exactly the number one website includes information on specific shows, and habitually click directly.

of course, this does not mean the line under which the Web site will not have the opportunity. We used in the analysis of user behavior patterns in the SERP made briefly, interested friends can take a look. But in General, the lower, the smaller the chance of allowing users to pay attention to the.

results Sitelinks, folding and strange characters

Google Sitelinks in advantage to attract user's attention are very strong, the kind of eye-catching display was could not be ignored by most users, if the site conditions, for your site to get the "treatment" should be the ideal goal.

However, Sitelinks are only for a specific search keyword ranking first and enough large, content-rich site provides enough for most small and medium sized websites, may be difficult to achieve. But in the  SERP page to grab the user's attention, there are other ways. Such as improving Web page as described in SERP click through rate in order to collapse the display of the two search modes are also easy to grab the user's attention.

some other way also includes the alternative methods, for example, some Web sites use less grotesque characters in the page title, so search results similar to "☆ ★ ... ... Title ... ... ★ ☆ "Display title, regardless of whether it triggers the click behavior, which was different from other 9 findings site at least for users to notice. However, this approach tends to pay a price for SEO, especially heading into extraneous characters will dramatically influence the ranking of a Web page, to be honest, my impressions do not seem to see the use of these website in SERP rankings.

associated words search and implicit semantics

when users want to find certain types of information, when to search engines to find products, though its heart very clearly looking for goals, but often fail to accurately enter a search term, or not accurately sum up or just to enter a simple, especially for Chinese users. But the real ideas that are not included into the search, descriptions, though somewhat vague, users will never forget its SERP pages "quick scan" when focused on finding the associated vocabulary or extended terms. For example, when a user enters search terms "Windows Vista", it might be hard to find a Windows Vista to purchase prices or how to install, use the tips or how to uninstall, and vocabulary or extended for users who want to buy Windows Vista see, for example, at a very low price, in its browse SERP pages is to find focus, A Web page containing this kind of information, even if ranked in the bottom position, more often than not though the top of the appropriate information page allows users to pay more attention.

Similarly, there are synonyms also allow users to search only one, Chinese users, make the wrong choice and even select the most accurate description of the search targets are common, but not ignored in its its SERP browsing to a page in other ways, search for their search target "semantic" or "potential" keyword page. Introduction of the specific reference in the latent semantic indexing, not going to repeat them here.

factors that induce users to click on

after successfully attract user's attention, the next step is how to allow users to click on their Web page, of course, is also the most important, or in terms of SEO efforts all went down the drain.

most search engines ' SERP page stylistically similar to any search result, divided into three parts: title, summary, URL display.


the title is the most important factor in determining whether the user clicks. Search desire to users according to their find in the title keyword, related words and no input extensions of semantically related keywords.

page summary

meta description part of the snippets from the Web page itself, and probably came from authoritative directories such as the DOMZ, Yahoo! Description in a catalog (such as Google and Yahoo! ), May also be a page HTML parts in front of the story, or the search engine content excerpt that best match the current search page.

Similarly, target users based on their search in the summary search keywords, related words and no input extensions of semantically related keywords, and whether clicking on judgment basis.

If necessary, in order to more accurately describe the page content, website may need to use a NOODP, NOYDIR (Google, and Yahoo! And here) such as Meta tags, in the page summary in order to avoid using the DOMZ or Yahoo! Information in the directory.

Note: in Google's search results, and may also appear in page titles using the DOMZ website name, similarly, Yahoo! Search results title also exists in using Yahoo! Website the name of the directory, and accurate enough compared to the snippets, which tend to be more lethal, need to pay attention to SEO of your Web site.

Web site

in contrast, Web site users click on the behavioural effect is much smaller. However, studies have shown that, when users click on the preferred option in the search field with high visibility site, Web site in a way that will impact the user's clicks. --From this perspective, authoritative or well-known websites, displays the site name directly in the page title may be better.

other factors

there are many other factors affecting the users click on, also fails to include the users really search your search objectives. For example, we cited above, "Windows Vista", for example, if the user intended to purchase Windows Vista search, the information displayed in the Web page by clicking the possibility of larger at a lower price; if the user intended to search for Windows Vista skills, irrespective of the price listed, the user will be ignored.